Our verdict
Care scores 10 and the complaint profile a respectable 6.8, but buyer satisfaction is low at 5.5. Overall the pillow lands at 6.4.
Keep in mind how few people that rests on. With 116 ratings this is an early read, unranked, and a raw 4.0-star average that our adjustment lifts to 4.21 once the small pool is pulled toward the category.
Suits
- Side and back sleepers who want a soft-medium fiber pillow
- Anyone who likes to flip between a cool face and a cotton face
- Households that want to wash the whole pillow
Think twice if
- You sleep on your stomach, a position Serta does not name
- A 19% share of one- and two-star ratings worries you
Buyer ratings
What 116 buyers say
Buyers give the Cooling Bed Pillow 4.0 out of 5 from 116 ratings. Adjusted for pool size, the Cooling Bed Pillow averages 4.21, with 19% of its ratings at one or two stars.
- 5 star63%
- 4 star8%
- 3 star10%
- 2 star8%
- 1 star11%
Topics buyers raise most
- Quality27 mentions: 81% positive, 19% negative
- Softness17 mentions: 88% positive, 12% negative
- Cooling effect17 mentions: 65% positive, 35% negative
- Comfort11 mentions: 82% positive, 18% negative
- Value for money11 mentions: 55% positive, 45% negative
The histogram is the reason satisfaction scores low. Of 116 ratings, 63% are five stars, but 11% are one star and 8% two, a fifth of the pool unhappy. Three-star ratings add another 10%.
The topics are small. Softness reads 88% positive across 17 mentions, and quality 81% positive across 27. Cooling effect, 17 mentions, splits 65 to 35. Shape draws 9 mentions with 56% negative, the one topic that leans against it.
Fill and feel
DuraLOFT fiber, sold as soft-medium
Serta fills the pillow with what it calls DuraLOFT down-alternative fiber and describes a soft-medium, sink-in feel, though the firmness field reads medium. The details table gives a thickness of 6 inches and a weight of 6.9 pounds for the pair.
Cover
Cooling fabric on one side, cotton on the other
One face is a cooling fabric that Serta says helps release excess heat. The other is 100% cotton at 400 thread count. If you sleep hot only in summer, the two faces let you change sides by season rather than buy two pillows.
Value
Two king options, nine dollars apart
The queen pair costs $44.99, or $23 a pillow. Two king pairs appear, one labeled "Cooling King" at $59.99 and one plain king at $53.99, and the option names alone do not explain the gap. Pick the cheaper one only after you confirm it is the same pillow.
At $30 a pillow for the lead option, you pay above the $25 median for down-alternative fiber. Serta's own Medium Soft Bed Pillow costs $25.00 and scores 7.4 on a ranked pool, a stronger record for less money. Serta licenses its name for pillows, and no pillow trial is stated. You can compare every Serta model on the Serta brand page.
Sizes and prices
Sizes, packs and prices
| Option | Size | Pillows | Price | Per pillow | Buy |
|---|---|---|---|---|---|
| Queen (Pack of 2) | Queen | 2 | $40.37 | $20.18 |  |
| Cooling King(Pack of 2) | King | 2 | $59.99 | $30 | |
| King (Pack of 2) | King | 2 | $59.99 | $30 | |
The score
How the 6.4 adds up
Six parts, the same weights for every pillow on this site. The full method, with the formula for each part, is on our scoring page.
| Part | Weight | Score | From |
|---|---|---|---|
| Buyer satisfaction | 35% | 5.5 | 4.0 stars from 116 ratings, adjusted 4.21; 19% one or two stars |
| Complaint profile | 20% | 6.8 | 20.8% of fault-type topic mentions are negative |
| Fit range | 15% | 5.0 | fixed fill, 2 sizes |
| Materials & proof | 10% | 6.0 | Maker states OEKO-TEX |
| Care & cover | 10% | 10.0 | Whole pillow machine washable |
| Value | 10% | 8.0 | $30 per pillow against a $25 median for down alternative fiber |
Alternatives
Other down alternative fiber pillows
JOLLYVOGUE Down Alternative Pillows, Set of 4
Down alternative fiber
7.5$9.25 per pillow
Serta Medium Soft Bed Pillow
Down alternative fiber
7.4$25 per pillow
Utopia Bedding Hotel Pillows, Set of 4
Down alternative fiber
7.2$7.62 per pillow
JOLLYVOGUE Hotel Collection Pillows, Set of 4
Down alternative fiber
7.2$8.25 per pillowSame brand
More from Serta
The Cooling Bed Pillow is one of 6 Serta pillows we score. Who makes the Cooling Bed Pillow, and what the trial and warranty say, is on the Serta brand page.
Questions
Questions about the Serta Cooling Bed Pillow
Is the Serta cooling bed pillow good for stomach sleepers?
Serta names side and back sleepers only. A 6-inch fiber pillow may lift your head too far if you sleep face down.
What warranty comes with the Serta cooling pillow?
For licensed Serta pillows, a manufacturer's warranty is available on request, with no term stated. Returns go back to the store you bought from.
