Some of these brands have decades of history and a public company behind them. Others publish no history at all, and the public record is a trademark filing and the name of a trading company. Both kinds sell pillows with tens of thousands of ratings, so you will find both here, described with the same care and the sources linked on each brand page.
Trials and warranties often apply only when you buy directly from the brand. Each brand page says so where the brand does.
| Brand | Models | Ratings read | Best score | Best model | Founded | Trial |
|---|---|---|---|---|---|---|
| Beckham Hotel Collection | 5 | 266,732 | 7.2 | Adjustable Memory Foam Pillow | Not published | 30 nights on direct purchases (contact customer care within 30 days); Amazon purchases not addressed |
| Utopia Bedding | 6 | 142,128 | 7.2 | Hotel Pillows, Set of 4 | Not published | no sleep trial; 30-day returns for new, unopened items bought direct |
| Coop Sleep Goods | 3 | 80,323 | 7.6 | Original Adjustable Pillow | 2013 | 100 days on direct purchases; Amazon purchases excluded |
| WEEKENDER | 2 | 42,787 | 6.6 | Ventilated Gel Memory Foam Pillow | Not published | none published; returns follow the retailer's policy |
| EIUE | 1 | 42,375 | 5.8 | Hotel Collection Pillow | Not published | none published |
| JOLLYVOGUE | 4 | 36,653 | 7.5 | Down Alternative Pillows, Set of 4 | Not published | 30-day returns on the brand site, unworn, buyer pays return shipping |
| MyPillow | 2 | 36,633 | 5.6 | Premium Pillow | 2004 | 60-day money-back guarantee per a brand-sponsored TV program page; current terms on mypillow.com and for retailer purchases not confirmed |
| Puredown | 6 | 36,400 | 7.3 | Shredded Memory Foam Pillow | Not published | 30 nights from delivery per the FAQ; the refund policy gives 30 days from purchase (direct purchases) |
| QUTOOL | 5 | 26,635 | 7.8 | Bamboo Rayon Adjustable Pillow | Not published | 90 nights per the homepage but 30-day returns per the shipping page |
| Tempur-Pedic | 5 | 25,336 | 6.5 | TEMPUR-Cloud Pillow | 1992 | none on pillows; returnable only if damaged or defective |
| SUPA MODERN | 3 | 24,058 | 7.9 | Cooling Shredded Memory Foam Pillow | Not published | none published |
| Three Geese | 6 | 19,043 | 7.9 | Adjustable Layer Goose Feather Pillow | Not published | none published |
| Casper | 4 | 18,286 | 5.9 | Essential Pillow | 2014 | 30 days from delivery, unused and in original packaging (direct purchases) |
| Bedsure | 2 | 17,449 | 6.8 | Bed Pillow | 2016 | no sleep trial; 30-day returns of new, unopened items bought direct, with a $9.99 handling fee |
| Amazon Basics | 1 | 12,642 | 6.5 | Down Alternative Pillow | 2009 | no sleep trial; Amazon's standard return policy, most items within 30 days of delivery in original or unused condition |
| Purple | 7 | 12,510 | 6.2 | Harmony Pillow | 2016 | 30 nights on direct purchases; pillow must be clean and undamaged |
| Nuzzle | 1 | 10,142 | 7.0 | Adjustable Pillow | Not published | 90 days per the FAQ but 60 days per the refund policy; pillow must be unused or like-new |
| Pacific Coast | 9 | 5,688 | 6.5 | Firm Goose Feather & Down Pillow | 1924 | 180-day returns on PacificCoast.com purchases; Amazon and other retailers excluded |
| Serta | 6 | 2,703 | 7.4 | Medium Soft Bed Pillow | 1931 | no pillow trial stated; serta.com purchases have free returns, one return or exchange per 12 months; retailer purchases go back to the retailer |
Questions
Questions about pillow brands
Which pillow brand has the longest trial?
Among the brands we cover, Pacific Coast publishes a 180-day return window for purchases on its own site, and Coop publishes 100 days for direct purchases. Many brands publish no trial at all, and returns follow the retailer's policy.
Are store brands worse than known pillow brands?
Not by the numbers. Several brands that publish no company history at all draw buyer ratings as high as the best-known names, at a fraction of the price. Where they fall short is in published policies and proof: trials, warranties and certificates you can look up.
