Our verdict
At 4.7 out of 10, the Cloud sits 53rd of 53. Care is perfect at 10, since nothing needs unzipping before a wash, but value earns 3 and complaints 2.2. You pay a premium price for a pool that complains about exactly what the premium is meant to buy.
Suits
- Purple loyalists who want a washable king pillow from the brand
- Side and combination sleepers drawn to a stated 6-inch loft
- Buyers who will order direct and use the 30-night trial
Think twice if
- Anyone paying attention to price: the fiber median is $25
- Shoppers who need a standard or queen size from this seller
- Sleepers who have had clumping fiber pillows before
Buyer ratings
What 1,011 buyers say
Buyers give the Cloud Pillow 4.1 out of 5 from 1,011 ratings. Adjusted for pool size, the Cloud Pillow averages 4.14, with 15% of its ratings at one or two stars.
- 5 star62%
- 4 star12%
- 3 star11%
- 2 star5%
- 1 star10%
Topics buyers raise most
- Quality126 mentions: 71% positive, 29% negative
- Firmness67 mentions: 49% positive, 51% negative
- Neck support52 mentions: 50% positive, 50% negative
- Value for money43 mentions: 33% positive, 67% negative
- Shape37 mentions: 41% positive, 59% negative
- Clumpiness17 mentions: 18% positive, 82% negative
- Sleep quality15 mentions: 80% positive, 20% negative
- Durability14 mentions: 29% positive, 71% negative
Of 1,011 ratings, 62% are five-star, but one star takes 10% and three stars 11%, so roughly a fifth of owners land in the middle or at the bottom.
The topic counts go straight at the maker's promises. Purple says the fill never clumps or flattens, and of 17 buyers who mention clumpiness, 82% complain. Durability runs 71% negative across 14 mentions and shape 59% negative across 37. Neck support splits exactly in half over 52 mentions, and two thirds of the 43 buyers who discuss value think the price is too high. Those counts are small, but they all point one way.
Fill and feel
Silicone-coated gel fibers, sold as down-like
Purple describes crimped gel fibers coated with silicone for durability, under a 100% cotton cover, and rates the feel plush. There is no foam in the stated fill, and the brand sells it as cooling on the strength of the cotton cover and airy fill.
Proof scores 4. The CertiPUR-US directory lists Purple at company level, but no pillow page names a certification for the Cloud.
Size and loft
Six inches of loft on a 34 by 17 inch king
Purple states a medium-tall 6-inch loft and says side and combination sleepers suit it best, while back and stomach sleepers can mold it flatter. The maker lists a 24 by 17 inch standard and a 34 by 17 inch king, but only the king is on offer here. If your bed takes standard cases, a 34-inch pillow will hang out of them.
Care
The one perfect mark: the whole pillow washes
Machine washing is allowed for the entire pillow, cotton cover included. Purple claims the coated fibers hold their loft wash after wash. With 71% of durability mentions negative, you should not take that promise as settled.
Value
Seventy-five dollars for one pillow, four times the median
One king Cloud costs $75. The median fiber pillow costs $25, and a Serta Medium Soft, rated 7.4, costs $25.00. Half the Cloud's price buys all four pillows in JOLLYVOGUE's down alternative set, which outscores it by nearly three points at 7.5.
Direct buyers get 30 nights to return it, provided it comes back clean and undamaged. After that, a limited warranty runs one year for the first owner.
Sizes and prices
Sizes, packs and prices
| Option | Size | Pillows | Price | Per pillow | Buy |
|---|---|---|---|---|---|
| King (Pack of 1) | King | 1 | $75 | $75 |  |
The score
How the 4.7 adds up
Six parts, the same weights for every pillow on this site. The full method, with the formula for each part, is on our scoring page.
| Part | Weight | Score | From |
|---|---|---|---|
| Buyer satisfaction | 35% | 5.6 | 4.1 stars from 1,011 ratings, adjusted 4.14; 15% one or two stars |
| Complaint profile | 20% | 2.2 | 44.2% of fault-type topic mentions are negative |
| Fit range | 15% | 4.0 | fixed fill, 1 size |
| Materials & proof | 10% | 4.0 | No certification stated |
| Care & cover | 10% | 10.0 | Whole pillow machine washable |
| Value | 10% | 3.0 | $75 per pillow against a $25 median for down alternative fiber |
Alternatives
Other down alternative fiber pillows
JOLLYVOGUE Down Alternative Pillows, Set of 4
Down alternative fiber
7.5$9.25 per pillow
Serta Medium Soft Bed Pillow
Down alternative fiber
7.4$25 per pillow
Utopia Bedding Hotel Pillows, Set of 4
Down alternative fiber
7.2$7.62 per pillow
JOLLYVOGUE Hotel Collection Pillows, Set of 4
Down alternative fiber
7.2$8.25 per pillowSame brand
More from Purple
The Cloud Pillow is one of 7 Purple pillows we score. Who makes the Cloud Pillow, and what the trial and warranty say, is on the Purple brand page.
Questions
Questions about the Purple Cloud Pillow
Does the Purple Cloud Pillow clump, as some buyers say?
Purple says it never does, but 82% of the 17 buyers who mention clumpiness are negative. The count is small and points against the claim.
Can you return a Purple Cloud Pillow you have used?
On direct purchases, within 30 nights, provided you send it back clean and undamaged. Beyond that, only the one-year limited warranty applies.
